Understanding what data should be collected for innovation is much more important than marketing method.
The information that we are talking about here is the one needed to achieve an outcome and the following three factors should be clarified for that.
Segmentation-based data gathering which is the mainstream of marketing is not meaningful enough to discover innovative products and services.
Segmentation makes sense only after you know necessary information to achieve an outcome.
|Collecting and analyzing information from short-term hearings or Web-questionnaire and so on.||Marketers who know what kind of information should be collected ask proper questions to 150~300 targeted customers for 5~9 months and search further.|
In terms of Insight marketing supported in collaboration with IFM, we eventually propose possibilities of 5~8 innovative products and services utilizing the Internet.
Utilizing IT tools that can collect information efficiently from many potential customers, you communicate with customers and observe their reactions to various questions so that you can discover innovative products and services.